🤑 Tips for Marketing a Casino Game with Examples and Statistics | Udonis

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States like Oklahoma have large Indian casinos that rival the acclaimed gambling joints in Las Vegas. Slot machines make up most of these casinos. Players will.


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There's big money in designing casino games, but putting together a game that makes it into a casino and catches on is a trick. This post tells.


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And that second video ads convert the most users. This is particularly important for your ad copy. You can hear the slot machine and coins, which is triggering for casino players. Back in , Caesars Interactive Entertainment bought Playtika for mindboggling 4. The third ad copy speaks to the end goal of every poker player — to become a pro — and suggests Zynga Poker is the perfect way to practice and achieve that. Average revenue per paying user is another crucial mobile game metric. Another prominent feature of all Lucky Day video ads, including this one, is captions. Top games from all other genres have ASL of 5 to 10 minutes. After Playtika conquered the U. That was another key factor in their success. By doing that, you leverage established brands to make your casino game a hit. This Zynga Poker video ad focuses on one important aspect of playing poker — the art of bluffing. Since casino mobile games are oftentimes virtual slot machines Las Vegas is famous for, your creatives should reflect that. In fact, there are even greater similarities amongst other mobile game genres. For example, you might find that creatives using red, blue, and yellow color perform better. The key is to give the users the experience of being in one of those Las Vegas casinos — feeling that thrill without having to leave their home. When writing an ad copy for your social casino game, focus on the most interesting and unique features of the game. One of the best ways to become successful at marketing a casino game is by learning from leading casino game publishers. Casino games rule this metric. You can also notice the strategic use of all caps and emojis. When it comes to the U. However, it is recommended that you create more than one ad copy for your video ads. Go ahead and make some changes and do some testing. Finding and acquiring high-quality users is an essential part of marketing a casino game and profiting from it. According to Apptopia, Playstudios got more than 1. There are actually different slot machines from famous Las Vegas Strip casinos in the game. Designers might be convinced the design is perfect, but testing can show they were wrong. Getting a lot of installs for your casino game is one thing, but the tricky part is getting users to keep playing. Choosing the right game title, keywords, and description is also essential. Tweaking your game and optimizing the user acquisition strategy will improve user retention. This video ad is all about creating excitement, and that is achieved by using several different techniques. This makes winning a real possibility for users who are watching the ad — users can see themselves in those people. As it was mentioned before, this is a very competitive market. What do you think is the most challenging part of marketing a casino game? When marketing to this type of casino players, you need to highlight that your game is exciting and all about having fun. The fourth ad copy is about offering advice from famous comedians who play poker and recommend this game. Instead of doing guesswork, you need to study what your competitors are doing and test everything. For many casino players, the social aspect of casino games is very important — they want to play with friends or against other users. The final advice for casino game creatives is testing. Facebook allows you to create up to different lookalike audiences, and you can exclude certain audiences. This can be done by targeting lookalike audiences. In the following section, I dissect ad examples from top casino games. Since Lucky Day is based on raffles, lotto, and scratch cards players, you can also see the gameplay in the ad — the person scratching the card on their phone. When possible, localize your creatives — that allows you to reach a worldwide audience. It results in acquiring high LTV users that are more likely to spend in your game and become loyal players. This is a powerful call to action since real money is at stake. Put simply, lookalike audiences are audiences who are very likely to be interested in your casino mobile game because they resemble your existing user base. Finally, there are casino players that like all of the above — excitement, relaxation, as well as the social aspect of casino games. Well, oftentimes, changing game mechanics only slightly can be enough for your game not to fall under the technical definition of gambling. That type of data will allow you to come up with a winning formula for creatives that works every single time. Owens who specializes in the U. This is a classic ad for poker casino games. One technique is using attention-grabbing keywords that speak to casino players. The third example of a Zynga Poker video ad is all about mobile game influencer marketing. New casino mobile games are launched on a daily basis. An important aspect of social casino games is playing against friends or other users. It is estimated that Playtika has more than 30 million active monthly users. Images of colorful slot machine reels, playing cards, and a general Las Vegas-esque vibe is prevalent. Finally, the fifth ad copy is all about attracting users with free rewards — chips are the most valued possession in poker games. Here are the types of casino players you need to differentiate in order to target them successfully. When it comes to real-money gambling, you need to make sure your casino game is in line with all state and federal laws. Retaining users after day 1 or day 7 is one thing, but retaining them after day 28 is a different beast. This makes it effective and cost-efficient. Do sideways portraits of angry dudes screaming sound familiar? Just like many other gamers, these casino players just want to pass the time and relieve the stress of their daily lives. Top-performing casino games convert 0. Use those recognizable layouts of coin-operated slot machines and make it dynamic and exciting. Relying on your instincts is not a smart strategy when it comes to ASO. Another example is casino game titles. You have probably noticed that most casino mobile game icons look pretty similar. Its most downloaded games are Pop! Here are some actionable tips for marketing a casino game you can try right now! The first ad copy focuses on bluffing , which is a big part of poker — it challenges players to spot the biggest bluffs. The purpose of the captions is to draw attention to the ad as well as create intrigue and excitement. Lucky Day has awarded its users with more than 3 million dollars in prizes. Playtika is the 1 casino game developer , with over ,, installs! Put simply, this metric tells you how many monthly users play each day. The casino mobile game market is crowded — it can be very lucrative and many developers want a piece of that cake.

Since this is a very competitive market, marketing a casino game can be very difficult. However, there are micro-influencers you can team up with and make your game more attractive to users. As you might already assume, day 7 user retention is lower than day 1 retention for all game genres. To stay in the loop with the most recent mobile game marketing trends, make sure to subscribe to our newsletter!

The second ad copy highlights the multiplayer feature of the game — poker players want to play against real users. We have put together a guide that will show you the ins and outs of casino mobile game marketing. The key is to identify users who have spent some money high LTV users and those with high engagement, i. What Playtika does really well with its social casino games is incorporating those recognizable slot machine visuals, but making them unique and exciting. Pun intended. It is even recommended that you consult an attorney with experience in this field. Marketing a casino game is all about data. Playstudios Inc. In this video ad, you can see their Fairy Bliss slot machine which is full of unicorns, magic mushrooms, shiny crowns, and of course, lots of coins. Want to put your casino game on the map? Poker players are motivated by making progress and wanting to master this game. It has a direct influence on the revenue you earn from your casino game. There are even tools that can analyze the design, style, and colors of your icon and tell you how good it is according to the game genre. Do you need any help? Sound is also important for casino video ads. Each ad copy is designed to draw user attention and make them excited about the game. When it comes to casino games, players spend as much as 22 minutes per session!